![[{[item.product.name]}]]([{[item.product.photo.url]}] 125w)
Jeśli potrzebują Państwo faktury, przy zamówieniu prosimy o przesłanie nr NIP i danych firmy na adres: sklep@pcz.pl
-
ARTWORK IN INTEGRATED MARKETING COMMUNICATIONS. EYETRACKING STUDIES Jacek Sztuka
Autor: Jacek Sztuka, Monografia, Kolor, Oprawa twarda, 66 s., 2025 r.
| Opinie | |
| Wysyłka w ciągu | 3 dni |
| Cena przesyłki | 0 |
| Dostępność |
|
| Waga | 0.5 kg |
| Kod kreskowy | |
| ISBN | 978-83-65976-23-9 |
| EAN |
| Zostaw telefon |
Introduction
1. Art – an Undefinable Concept?
2. The Essence of a Work of Art
3. Works of Art Selected for Further Inquiry. Outline of the History of Selected Artifacts and their Authors
4. The Veracity of a Work and the Identity of its Creator
5. A Work of Art or a Gadget?
6. Work of Art as a Promotional Tool in the Light of Ethical Dilemmas
7. Work of Art as an Object of Integrated Marketing Communications
7.1. Integrated Marketing Communications – What is It?
7.2. Premium-Level Souvenir and its Significance
7.3. “Alibi” for Reproductions of Artwork in Pop Culture
8. The Culture-Forming Role of a Reproduction of a Work
9. Eyetracking Research and its Value to the Broader Marketing Industry
9.1. Purpose of the Study Conducted
9.2. Course of the Study
9.3. Obtained Results
10. Conclusions from the Study and Overall Theoretical Considerations
Summary
Bibliography
Scientific Papers
Online Sources
Sources of Figures
- Producenci
